1. The grey market? i.e segment of people who are 65+ years old
2. People who shop that have recently been hit by the recession (maybe unemployed as a result)|||1. Grands (as in grandfather and grandmother) or Sunsetters (as in near the end)
2 Temporarily Retired (everyone likes to retire, so who wouldn't enjoy temporary retirement?)|||1. senior spenders / the granny trade
2. involuntary retirees
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